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Privacy Policy

Tactical Aquatics (“we”, “us”, “our”) is committed to protecting the privacy, confidentiality, and security of all personal information entrusted to us. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the rights available to individuals under Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

 

By accessing our website, participating in our programs, or using any Tactical Aquatics services (collectively, the “Services”), you consent to the practices described in this Privacy Policy.


1. Information We Collect

 

We collect personal information that you voluntarily provide when you:

 

  • Register for lessons, programs, or aquatic services

  • Request information or communicate with us

  • Complete forms, waivers, or incident reports

  • Make payments

  • Participate in events, training, or on‑site services

  • Interact with us in person, online, by phone, or by mail

 

This may include:

 

  • Contact Information — Name, phone number, email address, home address

  • Participant Information — Age, emergency contacts, relevant medical notes for safety

  • Service Information — Registration details, attendance, certifications, service history

  • Payment Information — Billing details (processed securely by third‑party providers; we do not store full credit card numbers)

  • Account Information — Login credentials for any online portals

  • Media — Photos or videos, only with consent as outlined in our Media Release Policy

 

All information provided must be accurate and updated when changes occur.

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Information Collected Automatically

 

When you visit our website or digital platforms, we may automatically collect:

 

  • IP address

  • Browser type and device characteristics

  • Operating system

  • Pages viewed and time spent on the site

  • Referring URLs

  • General location (based on IP address)

  • Website performance and diagnostic data

 

We may use cookies, pixels, and similar technologies to improve website performance and user experience.

 

2. How We Use Your Information

 

We process personal information for purposes based on legitimate business interests, contractual obligations, legal requirements, and/or your consent.

 

Service Delivery

 

  • Provide and manage aquatic programs, lessons, and services

  • Process registrations, payments, refunds, and account updates

  • Respond to inquiries and provide customer support

 

Safety and Compliance

 

  • Maintain safety and incident documentation

  • Support emergency response

  • Meet regulatory, insurance, and certification requirements

 

Communication

 

  • Send schedules, reminders, safety notices, and operational updates

  • Send marketing or promotional content (only with consent or according to your preferences)

 

Media Use

 

  • Use approved photos or videos for marketing or educational purposes, following our Media Release Policy

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Website and Digital Experience

 

  • Improve website performance and security

  • Analyze usage trends

  • Deliver relevant content

 

Business Improvement

 

  • Conduct internal analysis

  • Improve programs, operations, and client experience

  • Use aggregated or anonymized data for research and development

 

We do not use identifiable personal information for purposes beyond those described without your consent.

 

3. Sharing Your Information

 

Tactical Aquatics shares personal information only when necessary and only with trusted third parties who support our operations.

 

Categories of Third Parties

 

  • Payment and Billing Providers — Secure payment processors and scheduling platforms

  • Website and Analytics Providers — Tools that help us understand website performance

  • Digital Communication Tools — Email and messaging systems

  • Operational Contractors — Instructors, lifeguards, maintenance technicians

  • Training and Certification Bodies — Organizations requiring participant information

  • Emergency Responders — When necessary for safety

  • Marketing Platforms — Only when you have opted in

 

All service providers are required to protect your information and use it only for authorized purposes.

 

We do not sell or rent personal information.

 

4. Cookies and Tracking Technologies

 

We may use cookies, pixels, tags, and similar technologies to:

 

  • Improve website functionality

  • Enhance user experience

  • Support analytics and security

  • You may adjust your browser settings to refuse or delete cookies. Some features may not function properly if cookies are disabled.

 

 

5. How Long We Keep Your Information

 

We retain personal information only as long as necessary to:

 

  • Deliver services

  • Maintain accurate training and certification records

  • Meet legal, regulatory, or insurance obligations

 

When information is no longer required, it is securely deleted, anonymized, or isolated until deletion is possible.

 

6. How We Protect Your Information

 

We use administrative, technical, and physical safeguards to protect personal information, including:

 

  • Secure digital storage and encrypted systems

  • Limited access for authorized personnel

  • Confidentiality expectations for staff and contractors

  • Secure disposal of outdated records

  • Reputable third‑party platforms for payments and scheduling

 

No system can guarantee absolute protection, but we take privacy and security seriously and continuously improve our safeguards.

 

7. Information About Minors

 

Tactical Aquatics does not knowingly collect personal information directly from minors without the involvement of a parent or legal guardian.

 

Parents or guardians may request access to, correction of, or deletion of their child’s information at any time.

 

8. Your Privacy Rights

 

Under Canadian privacy laws, you may request to:

 

  • Access your personal information

  • Correct inaccurate or outdated information

  • Withdraw consent for optional uses (e.g., Media)

  • Request deletion of certain information (subject to legal requirements)

 

Requests will be reviewed and addressed in accordance with PIPEDA and applicable regulations.

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9. Do‑Not‑Track Preferences

 

Most browsers offer a “Do‑Not‑Track” (DNT) setting. Because no universal standard exists, Tactical Aquatics does not currently respond to DNT signals. If standards change, this policy will be updated.

 

10. Updates to This Privacy Policy

 

This Privacy Policy may be updated to reflect changes in operations, legal requirements, or data protection practices. The “Last Updated” date will indicate when changes were made. Significant updates may be communicated through our website or direct notification.

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